About Base4u
We bridge the gap between complex technology and business results, led by deep expertise in the Base44 ecosystem.
Meet the Founder
Leading Base4u Solutions
Roei Elba
Founder & CEO
BASE44 AMBASSADORAs one of the first adopters of the Base44 platform, Roei has a unique perspective on how to leverage low-code tools to achieve enterprise-grade results. His approach combines technical precision with strategic business understanding.
"We don't just build code; we build competitive advantages. Our goal is to make you irrelevant to your competition by moving faster and smarter."
Meet the Team
A glimpse into our team of 10 professionals driving Base4u forward
Billy Kovalsky
Product Manager & Builder
With a background in software development and over 12 years of product leadership at companies like Meta and Wix, Billy specializes in turning complex business challenges into AI-powered products. Combining deep user research, product strategy, and hands-on development, he takes ideas from identifying the right problem to shipping production-ready solutions.
"The biggest opportunity in AI isn't replacing people—it's redesigning how work gets done. The best products aren't just smarter; they fundamentally change what's possible."
Nitzan Smulevici
AI Solutions Builder | Digital Transformation Strategist
Nitzan helps organizations transform complex business challenges into intuitive, AI-powered digital solutions. Combining software engineering, automation, product strategy, and a deep understanding of business processes, she bridges the gap between vision and execution to build scalable systems that create real impact. Passionate about turning ideas into meaningful products, she believes the best technology isn't the one people notice. It's the one that quietly helps them do their best work.
"Real innovation starts with understanding people, not technology."
Yuval Shlomo
Business Development Manager
Yuval leads business development and client relations at Base4U, building strong relationships with clients, partners, and founders across the startup ecosystem. She works closely with clients to understand their needs, identify new opportunities, and turn conversations into meaningful collaborations. Alongside her business development role, Yuval leads Base4U's programs and events, including the Fusion × Base4U Bootcamp, managing the experience from planning and coordination to community engagement and partnerships. She believes great business starts with people — and with truly understanding what they need.
"Great opportunities start with great connections."
Core Principles
The foundation of every project we undertake.
Goal Focused
I focus on client success and achieving business objectives
Technical Excellence
I always strive to be at the forefront of technology and deliver excellent quality
AI Innovation
Leveraging cutting-edge AI tools to maximize efficiency
Passion for Growth
I love to innovate, learn, and grow constantly
Experience
Product Consultant at Base44
Partnered directly with the founder during the company's early stage, advising on product strategy and user experience. Supported system design, product testing, and QA.
Operations Consultant at webeet.io
Partnered with the CEO to design and execute operational strategies. Built systems to track KPIs, streamline workflows, and enhance performance tracking.